The simple answer: telling your story.
Now, let’s go a little deeper.
Personally, I have a passion for nonprofits. Cause based organizations have made and continue to make our society better. And, one of the most frustrating realities for me as a professional communicator is seeing these great organizations remain in the dark. Especially when journalists, bloggers and social media junkies yearn to bring them into the light.
I often give presentations with local journalists. I think it really helps to get the reporter’s perspective…after all, in order to be successful in media relations, you need to think like a reporter.
In each and every workshop that a reporter has been a part of, that reporter has said “send us your releases, call us, we want to tell your story.”
More often than not, they aren’t going to find you. You need to go and tell them your story.
And, what wonderful stories you have to tell! You are, more often than not, in the business of helping people. In some way, your work and the work of your colleagues impacts lives. These are stories that are just waiting to be told.
And, to be blunt, you’re not doing your job unless you are telling them.
My hope is that you will find here a community of storytellers…a group of people who are getting the word out about the impact their organization is having on the world. This isn’t a lecture hall – where you gather around to hear me or someone else speak. This is an opportunity to learn from each other. Me from you, you from me, and so on…
Come here to ask questions. Share your successes and failures. Meet friends along the way. Build a community with me.
Welcome to the Storytellers Network…building a community of nonprofit communicators.